Windows Phone 7 – Marketing Fail

Today I looked at this website. Looks cool and shows that Microsoft is ramping up quite nicely to the introduction of Phone 7. So I went along and clicked on the shop now button in the left below corner of the page:

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(this is a small clip of the page)

This brought me to a page listing all countries that have “Windows Phones” available. So I clicked “Netherlands”. The next page was Dutch, *but no reference at all to Windows Phone 7*. It still advertises Windows Mobile 6.5.

My next action was to go back to the page with the all the countries listed and clicked “United States”. This showed me again a nice page and I clicked on the link in the left below corner:

image
(this is a small clip of the page)

A new page opened, showing me:

image
(this is a small clip of the page)

Oh and by the way, if you click “Belgium and Luxemburg (Dutch)”, there is a reference to Windows Phone 7:

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(this is a small clip of the page)

*Sigh* How hard is it to get these things right? Just show me a page explaining in which regions it will or will not be available after launch, together with a timeline. I am sure you can do that stunningly in Silverlight. This way of marketing and communicating is strange and shows no understanding of your (global) clients.

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1 thought on “Windows Phone 7 – Marketing Fail”

  1. Dear Mr. Albada Jelgersma,
    You have a fair point here. Reason why we currently do not have anything about Windows Phone 7 published on our local product website is that we have not officially launched the product in The Netherlands. This due to the fact that in the first launchwave we do not have Dutch language version available and some services (Zune, XBox and Marketplace) are missing as well. However, we do get a lot of questions about the product from our customers and partners and will therefore update our website with the right links for information and where to buy on short term.
    Best regards,
    Maarten Sonneveld
    Business Group Lead Mobile Communications
    Microsoft Netherlands

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